Start your business
Be your own boss in a market that never stops flowing.
ArmorThane gives you a proven system for wastewater coatings — equipment, polyurea chemistry, hands-on training and lifetime support — without franchise fees or royalties.
Equipment that’s ready to work
Spray packages and turnkey mobile coatings units with proportioner, heated hose, gun, generator and air.
Training & certification
An ArmorThane technician trains your crew at your location, plus virtual e-training anytime.
Proven chemistry
Polyurea systems used on infrastructure worldwide, backed by data sheets and tech tips.
Support for life
Call or text technicians 24/7, plus a dealers-only portal with manuals and videos.
Marketing & referrals
Marketing materials and referral inquiries to help you land your first contracts.
Your business, your way
No franchise fees, no royalties, no long-term contracts. Qualifying dealers may receive an exclusive territory.
Who it’s for
Three ways in.

New entrepreneurs
Start a mobile coatings company from scratch. Training covers the craft and the business — pricing, estimating and selling the work.

Contractors adding a service
Concrete, sewer, plumbing and painting contractors add high-margin rehabilitation work to customers they already serve.

Municipal crews
Utilities and public works departments bring coating in-house to rehabilitate more structures on the same budget.
Your roadmap
What happens after you apply.
- Week 1
Discovery call
We learn about your goals, background and local market, and answer every question.
- Week 2
Your startup plan
Equipment recommendations, material needs and a realistic budget for the work you want to target.
- Build
Equipment & financing
Your package or rig is configured, built and tested. Third-party equipment financing is available.
- Train
Training & certification
Hands-on training at your location: surface prep, setup, spray technique, safety and troubleshooting.
- Launch
First jobs
Go to market with marketing materials, referrals and a technician on call when you need one.
Startup calculator
What could a month look like?
Adjust jobs, pricing and costs to model revenue, margin and how quickly your equipment could pay for itself.
Illustrative only. Pricing, costs and volume vary by market, structure condition and specification. Use your own local numbers.
Your estimate
Do I need coatings experience to start?
No. ArmorThane training covers material chemistry, safety, surface preparation, machine setup, spray technique, equipment care and troubleshooting. Many successful applicators come from construction, concrete, painting, plumbing or municipal maintenance backgrounds.
Are there franchise fees or royalties?
ArmorThane is not a franchise. There are no franchise fees, no royalties and no long-term contracts — you own your business and keep what you earn.
How much does it cost to get started?
Spray packages start around $25,000 and scale up to fully equipped mobile coatings units that are quoted to your build. Third-party equipment financing is available. Your discovery call will match equipment to the work you plan to target.
Where does training happen?
Hands-on training is delivered at your location by an ArmorThane technician, and virtual e-training is available so your team can learn and refresh at its own pace.
Who buys wastewater coatings work?
Municipal public works departments, sewer and sanitary districts, utilities, consulting engineers, general contractors and industrial plant owners all buy rehabilitation and protective lining work.
What support do I get after training?
Technical support by call or text 24/7 for the life of your business, a dealers-only portal with manuals, tech tips, data sheets and videos, plus marketing materials and referral inquiries.
Do I get a protected territory?
Qualifying fixed-location dealers can receive an exclusive territory sized to the population their equipment and product line can serve. Ask about availability in your area during your discovery call.
Apply
Start your wastewater coatings business.
Four quick steps. An ArmorThane specialist will follow up within one business day with your startup plan.
